A Legacy Built on Ice: Inside the Mr. Freeze Family Milestone at National Book Store SM North
MANILA, Philippines, 30 Oct 2026 — From humble beginnings in a rented apartment with just a borrowed truck to a nationwide network of strategically located manufacturing plants, Mr. Freeze has solidified its status as a household and commercial staple. For over two decades, the company has delivered more than just ice—it has delivered resilience, dedication, and community impact under the visionary leadership of the "Ice King" himself, Founder and CEO Mr. Gerald “Gerry” Santos . This remarkable journey is taking center stage this season as Mr. Gerry Santos and the next generation of leadership grace the cover of Top News Asia for its October 2026 issue. To celebrate the feature, Top News Asia hosted an exclusive magazine signing event this afternoon at the National Book Store SM North EDSA branch, drawing crowds, fans, and business enthusiasts eager to meet the family behind the legacy. More Than a Product: A Foundation of People and Perseverance While ice is the tangible p...
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