AHEAD and Pru Life UK partner to help Filipinos invest in quality education

AHEAD Tutorial and Review Center has partnered with Pru Life UK, one of the Philippines' leading life insurers, to offer eligible Pru Life UK customers, agents, employees and their select family members exclusive discounts on AHEAD's college entrance test review programmes, tutorial services, and supplementary classes.
Education is one of the most meaningful investments a family can make. While financial planning helps protect a child's future, quality education empowers them to shape it. By bringing the two together, AHEAD and Pru Life UK aim to make quality educational support more accessible to Filipino families.
For more than 30 years, AHEAD Tutorial and Review Center has helped over 250,000 students prepare for college entrance examinations and achieve academic success through its comprehensive review and tutorial programmes. Recognised as one of the Philippines’ leading review centres, AHEAD offers specialised UP College Admission Test (UPCAT) review, Ateneo College Entrance Test (ACET) review, De La Salle College Admission Test (DCAT) review, and UST Entrance Test (USTET) review programs, alongside personalised tutorials for students from kindergarten to college.

"This partnership reflects our belief that investing in education is one of the greatest gifts parents can give their children," said Rossana Llenado, Founder and President of AHEAD Tutorial and Review Center. "By working with Pru Life UK, we hope to make our programmes more accessible to families who are actively planning for their children's future. Together, we are supporting not just academic success, but lifelong opportunities."
Pru Life UK is one of the leading life insurers in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines and holds the largest life insurance agency force of over 33,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that help make its customers’ promises to their loved ones real, by showing them that they can count on PRU to address their unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
“At Pru Life UK, we believe protection is about helping families prepare for life’s important milestones. This partnership with AHEAD allows us to extend meaningful value to our customers, agents, employees and their families by giving them access to educational support as they plan for the future,” said Kathryn Cajucom, Vice President and Head of Brand and Integrated Marketing Communications.
How to avail of the exclusive offer?
Active Pru Life UK customers, including both policyowners and life insureds, agents, customers, and their select family members namely spouses, children and siblings, can enjoy the exclusive offer. To access the benefit, eligible individuals should complete the online enrolment form in the AHEAD benefit section of the Pru Life UK Rewards & Promo webpage. Additional information on eligibility requirements, FAQs, and terms and conditions can also be found on the webpage.
As students prepare for increasingly competitive entrance examinations, access to quality academic support has become more important than ever. Through this partnership, AHEAD and Pru Life UK reaffirm their shared commitment to helping families prepare for every stage of their children's future, from financial security to educational achievement.
As AHEAD and Pru Life UK forge this strategic partnership, both organisations remain committed to supporting Filipino families in preparing for their future, whether through financial security, educational excellence, or the opportunities that come from both.
Because every great future begins with thoughtful preparation.
Think AHEAD.
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About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of over 33,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 850,000 individual policyholders and more than 50,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer centre is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer centre contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer centre processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.


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