Dare to Switch: LIFT Brings the Challenge to MassKara 2025

Bacolod, Philippines, 16 October 2025– This year’s MassKara Festival is about to get even more exciting as LIFT, the newest drink from Coca-Cola Philippines, joins the celebration with its first major festival activation. From October 17 to 19, festival-goers can visit the LIFT booth along Lacson Street and take on the brand’s signature “Dare to Switch” challenge, a call to embrace new experiences and celebrate every mode of life.

The booth will feature a lineup of fast-paced games and challenger activities designed to bring out everyone’s competitive side. Participants can race against the clock, beat high scores, and win exclusive prizes in true LIFT fashion: bold, confident, and always ready for what’s next.

Visitors can also drop by for free samples of LIFT and join interactive mini-games throughout the weekend. Whether you are with your barkada, your team, or just exploring on your own, the LIFT booth promises a fun, high-spirited stop where you can unwind, play, and switch things up.

Do not miss the chance to Dare to Switch this MassKara. Visit the LIFT booth on Lacson Street, join the challenge, enjoy your free drink, and take part in the celebration.

Follow LIFT Philippines on Facebook and Instagram for updates and festival highlights.

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About Coca‑Cola Philippines: 

Coca‑Cola has been refreshing Filipinos and making difference in the Philippines for 113 years. The Philippines was Coca‑Cola’s first market in Asia to begin local bottling operations. Today, the Coca‑Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing approximately 9,000 Filipinos in 18 manufacturing facilities, nearly 70 distribution centers and sales offices nationwide. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging, recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. 

 

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.