Pru Life UK launches first-in-market online single-pay traditional endowment product

Pru Life UK introduces PRULove Wealth Direct, the first single-pay traditional endowment life insurance product available for online purchase in the market. This innovation reflects the company’s mission to making financial solutions simpler and more accessible for Filipinos, addressing their needs for financial returns and protection.

Available exclusively via PRUShoppe.com, the new product can be purchased online without the need for medical examinations or physical paperwork. It features guaranteed net annual cash payouts equal to 4% of the single premium for seven years along with a full return of premium at the end of the seven-year term plus 125% of the single premium as life insurance coverage. Loanable cash values also allow policyholders to access their funds for emergencies or major expenses.

“PRULove Wealth Direct opens doors for individuals who wish to secure their future but face barriers like limited time, restricted access, or insufficient resources,” said Garen Dee, Chief Product Officer at Pru Life UK. “It is a straightforward solution that enables more Filipinos to make most out of life and prepare for key milestones—through a seamless online purchase experience.”

 “This streamlined digital process is designed to empower consumers with direct access to life insurance—particularly those looking for services beyond traditional financial channels, and those seeking alternative tools that offer growth and protection,” Dee added.

With just a one-time payment, policyholders can receive guaranteed payouts comparable to high-yield time deposits. The product serves as an alternative to traditional savings, with the added advantage of a safety net through life insurance.

The launch of PRULove Wealth Direct comes at a pivotal moment in the Philippine life insurance industry as it continues to evolve through digital innovation. As more Filipinos seek flexible, accessible ways to secure their financial future, Pru Life UK is responding with solutions to help them pursue their passions and prepare for life’s milestones—for every life, for every future.

For more details, please visit PRUShoppe.com and refer to the respective product terms and conditions.

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About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of almost 40,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* and Total Renewal Premium Income from Variable Life Insurance Products** as of FY 2024, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a 175-year legacy of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines.Their Cebu District office is located Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.