Pru Life UK’s Takaful wins bronze at the 22nd annual International Business Awards

Pru Life UK, the country’s leading life insurer, was recognised with a Bronze Stevie Award in the Communications or PR Campaign of the Year – Diversity, Equity & Inclusion category at the 22nd International Business Awards for its Takaful journey, having introduced the Philippines’ first Islamic life protection offering.  

Takaful, which is financial protection that is based on ta’awun (mutual assistance) and tabarru’ (donation), adheres to Shari’ah rules and principles. It aims to help bridge the gap in the country’s Islamic financial sector—particularly in investment, banking, and insurance—which affects around seven million Muslim Filipinos, the third-largest Muslim population in Southeast Asia. Through Takaful, members contribute to a common fund to guarantee mutual protection, upholding Islamic business values of transparency, fairness, and equitable wealth distribution. 

“This recognition affirms our commitment to building a more inclusive financial system where every Filipino, regardless of faith, has access to protection and financial security,” said Maricel Estavillo, Pru Life UK’s Sustainability and Takaful Head. “More than just a campaign, Takaful also represents our strong belief in equality and shared responsibility.”

To further promote Takaful and raise awareness of Islamic financial principles, Pru Life UK launched several community investment and educational initiatives. Among these is the Adopt-a-Madrasah Programme, which supports Islamic educational institutions or Madaris. 

Through this pilot programme, Pru Life UK reached more than 450 students and teachers across three community madaris—Darul Khair Islamic Center, Maahad Talomo Al-Islamie, and Al Madrasah Al-Arabia Wal-Islamiyah in Bangkal, Davao in 2024. The Adopt-a-Madrasah programme UK has since been expanded, now featuring the donation of digital equipment such as laptops, projectors, and white screens, as well as learning sessions on Takaful, digital literacy and citizenship, climate and health, and disaster preparedness.

Another key initiative on its first year of implementation last year was the Takaful Education Roadshow, held in Davao City and Cagayan de Oro, which educated over 200 financial advisors, community leaders, and media representatives on Islamic finance and the foundation of Shari’ah principles.

Pru Life UK also introduced Takaful in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM), where most of the Muslim Filipino population lives, through an event held in Cotabato City in January 2025. In addition, the insurer partnered with Al Amanah Islamic Investment Bank of the Philippines, the country’s first Islamic bank, to promote Islamic finance and Takaful through education and capacity-building initiatives. 

The International Business Awards, part of the globally renowned Stevie Awards network, honour excellence and innovation among organisations and individuals worldwide. 

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About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.  

 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents. 

  

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.   

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of Q2 2025, according to the Insurance Commission.   

Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 –years of safeguarding the future of millions of families for this generation and generations to come.   

Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph. 

The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information. 

Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission. 

The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.